Sales and Marketing Strategy

To provide additional value added services to Principals, Brenntag Solutions Group has developed an efficient and effective method to sell, market and develop specific product lines when it makes sense, on an exclusive basis.

Marketing and sales plans are collaboratively designed with Principals to create an appropriate strategy based on sound value propositions.  Brenntag Solutions Group will provide:

• Strong technical support from a staff of chemists, engineers and specialists
• Proactive sales and account management
• Consultive selling approach
• Lead Management which includes sample, literature, pricing and product development maintenance
• Product and Industry market intelligence
• Local inventory stocking
• Proven logistic system utilizing the Brenntag network
• Local technical suppport when required
• Transparent reporting on sales and target development opportunties

Our sales strategy is to focus on the development of specialty chemicals that are not effectively serviced by the traditional distribution network or the Principal's direct sales staff.  Our staffing strategy includes chemical engineers, chemists, food and coating technologists, and other industry specialists to address our customers' and suppliers' requirements.  Brenntag Solutions Group will provide not only targeted market penetration to an identified account base, but transparent product and market intelligence so Brenntag and our supply partner can jointly provide better service to our customers.

To further increase our value proposition to our customer base Brenntag Solutions Group will be able to combine our specialty chemical sales with the sale of commodity chemicals through our six US regions and Canada providing an efficient ordering process.

"PROVIDING VALUE THROUGH SOLUTIONS"